We invest both time and money in companies who are committed to using creativity at their core.
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Edge
We spend time with businesses to help them identify how they or their product stands out in their category. This could be through product development, through a brand proposition. There are so many ways to integrate edge into any category, but doing it is the hard part.
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Attitude
What is the tone of the company, how do you show up everyday. This sounds easy but how do you scale this, how do you make become the business that people actually want to see.
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Amplification
Getting noticed isn’t just about hoping people see you, you need to get in to the space and you need to hustle creatively.